How to write a bestseller | Milee Ashwarya | TEDxMICA

Milee Ashwarya is the Editor du jour- her name is synonymous with some of the biggest publications in recent times. She talks about all the nuances that go into making a best seller today.

Milee Ashwarya is the Editor in Chief for Commercial and Business books at Penguin Random House India. In her decade long career in publishing, she has been responsible for establishing and spearheading the local publishing list first at Random House India and now at Penguin Random House India the latest being The Unsuitable Boy by Karan Johar. Her focus has been on discovering the best Indian voices and promoting debut writers while publishing a range of best sellers across segments. Her authors include Piyush Pandey, Hussain S. Zaidi, Shobhaa De, Karan Johar, Ravi Subramaniam, Twinkle Khanna, Navi Radjou, Shilpa Shetty, Suhel Seth, Emraan Hashmi, L K Advani, Sonali Bendre, Radhakrishnan Pillai and Payal Gidwani Tiwari to name a few.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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